Messe Düsseldorf (Shanghai) Co., Ltd. and Adsale Exhibition Services Ltd. will join hands to present the Shanghai World of Packaging (swop) from 25th to 27th November 2025 at Shanghai New International Expo Centre (SNIEC).

As a member of the interpack alliance, in addition to continuing to exhibit the packaging industry chain, swop will discuss industry-leading keywords with packers, brands, OEM/ODM, including lightweight, light assets, youth, intelligence, personalization, new materials, new technologies, sustainability, new design trends and other popular topics, sharing packaging cutting-edge concepts and technologies. Premium, innovative, visionary, swop helps winning in the Future!