Amman, April 2012 – Umniah announced signing a partnership agreement with Rotana, the leading producer and distributor of Arabic music. By virtue of the agreement, Umniah aims to enrich Arabic mobile content and offer its subscribers a unique listener experience through a number of value added services. The agreement was signed by Salem Al Hendi, President of Rotana Audio & Visual Group, and Ihab Hinnawi, CEO of Umniah, on 24th April, 2012, at the Four Seasons Hotel in Amman. The signing ceremony was attended by Firas Khashman, Vice President of Rotana Audio & Visual Group, both companies’ management teams as well as a host of local media representatives

Under the agreement, Umniah will enhance its value added services to include a wider range of ringtones and video clips, among others, and will enrich the content it offers to its subscribers, particularly youth. Umniah will also be the official sponsor of Rotana Café in Jabal Amman, allowing the Company to interact with visitors and keep them abreast with its latest products and updates. In addition, Umniah will participate in all upcoming Rotana functions in the Kingdom.

“Our partnership with Rotana emphasizes our sense of belonging to technology, youth and music. It comes in line with our interest in enhancing Arabic mobile content as we prepare to launch our high-speed Internet services. Rotana is a renowned Arabic music production and distribution powerhouse, and boasts an expansive music archive. We are proud to be Rotana’s exclusive partner in Jordan and are confident that its long-standing experience will exponentially support Umniah in offering subscribers high-quality services with competitive features,” stated Hinnawi.

In turn, Salem El Hendi, affirmed his company’s interest in forming sustainable strategic partnerships with leading Jordanian companies and commended Umniah on its significant role in advancing Jordan’s telecom sector. He also lauded the Company for the outstanding services it delivers to the local market and expressed hopes that the partnership with Umniah will significantly enrich Arabic content and provide subscribers with exceptional services.

Commenting on Jordan’s leading position in the field of Arabic content, Hinnawi said, “We are proud of the prominent position that Jordan’s ICT sector has reached on both the local and regional levels. The Kingdom’s ICT sector has been one of the fastest growing sectors in the past five years and is the biggest supplier of Arabic content on the Web, where it contributes 75% of all Arabic content. This figure is considered a national accomplishment that motivates us to continue in this direction to not only maintain our current position, but to also strengthen it by improving our Arabic content, which is a matter that has become a top priority within the global ICT sector.”

About Rotana Group
www.rotana.net