Dubai, UAE – 8 July, 2012 – Avnet Technology Solutions, a global IT solutions distribution leader and operating group of Avnet, Inc. (NYSE: AVT), announced today, that it is authorised to distribute Oracle Enterprise Manager 12c, a complete, integrated and business-driven enterprise cloud management solution, in the Middle East & North Africa region. This allows Avnet to offer the latest technology to accelerate its channel partners’ business growth in the region, providing support and enablement services to help them quickly address local opportunities.

Oracle Enterprise Manager 12c creates business value from IT by leveraging the built-in management capabilities of the Oracle stack for traditional and cloud environments. Using this solution, customers have reported 12 times faster achievement of IT-business alignment. More specifically, customers have experienced up to 90 percent downtime reduction, up to 75 percent improvement in staff productivity, lowering the capital expenditures on servers by 20 percent or more and enhancing the IT agility of an enterprise to achieve unprecedented efficiency gains while dramatically increasing service levels.

Avnet plans to include Oracle Enterprise Manager 12c in its recently launched proof-of-concept demonstration facility in Dubai, United Arab Emirates, to help Avnet's business partners in the Middle East and North Africa (MENA) region address the business and IT challenges of their end-user customers. Avnet’s expertise in pre-sales and technical support combined with logistics services, innovative marketing and training programs as well as a selection of financing solutions helps its partners gain a competitive edge, while reaching into new territories to broaden its market reach.

The key capabilities of Oracle Enterprise Manager 12c include:
* A complete cloud lifecycle management solution allowing users to quickly set up, manage and support enterprise clouds and traditional Oracle IT environments from applications to disk;
* Maximum return on IT management investment through the best solutions for cloud stack management, intelligent management of the Oracle stacks and engineered systems with real-time integration of Oracle’s knowledgebase with each customer environment; and
* Best service levels for traditional and cloud applications through business-driven application management.

Hani Barakat, senior director Oracle business MENA, Avnet Technology Solutions, said, “Enterprises in the Middle East and North Africa region can increase their efficiency and responsiveness while reducing costs and complexity for traditional data centers, virtualised, and cloud computing environments with the help of Oracle Enterprise Manager 12c. Oracle Enterprise Manager 12c brings together management capabilities for the entire cloud lifecycle that includes consolidation and capacity planning, self-service, testing, monitoring, and metering and chargeback.”

Fadi Abdulkhalek, vice president, cluster leader, Gulf States - Oracle, said: “Oracle can provide customers in the region with a complete hardware and software stack solution, from applications to disk, offering extensive value to meet their business needs. Avnet’s established technical expertise and new state-of-the-art demonstration facility, coupled with Oracle Enterprise Manager 12c can provide customers with comprehensive and easy to manage IT solutions for their cloud and traditional IT environments. Expanding our work with Avnet reiterates Oracle’s commitment to enhance our distribution network.”

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