Oracle held "Oracle Day" in Kuwait to share with businesses from the public and private sectors, the latest technology innovations the company unveiled recently in its Openworld conference in San Francisco, the most important technology event on the Oracle calendar.

Entitled "Your Vision, Engineered", the Day brought a selection of announcements and interactive education sessions, on how the engineered systems approach would enable businesses in Kuwait to simplify IT environments so they can operate more efficiently, more cost effectively, and be more responsive to dynamic business needs.

The latest product and service offerings Oracle showcased in this activity included:

· Customer Experience: harnessing the power of the social network as well as internal resources to maximize customer retention, improve operational efficiency and accelerate new customer acquisition.

· An expanded Oracle Cloud services portfolio. Adoption continues to grow aggressively with more than 10,000 customers and more than 25 million users worldwide already relying on the services each day.

· Oracle Exadata X3: Database In-Memory Machine with Flash instead of disk

· A range of application software products including new mobile applications.

"Businesses in Kuwait are early adopters of technology" said Fadi AbdulKhalek Vice President, Cluster Leader Oracle, GCC. "Cloud, mobile, social, and big data are changing the way business is done and the objective of Oracle Days is to give C-level decision-makers the information and insight to help them embrace these technologies."

The technologies discussed at Oracle Days demonstrated the fact that Oracle takes a fundamentally different approach to delivering technology engineered to work together.

Oracle Day included customer testimonials and expert sessions, and live demos of new products. To learn more please visit: www.oracle.com/oracleday .

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Rachid El Hassani
CMG - Dubai
Mob. + 971 50 950 1525
Email: relhassani@cmgrp.com