May 23, 2013, New Delhi: ZyXEL Communications, a world-class broadband networking company that provides leading Internet solutions for customers ranging from telecommunication service providers, businesses to home users, announces the appointment of Mr Bhupinder Rustagi as its Regional Head in Western Region of India.

Bhupinder Rustagi has an experience of more than 13 years in business strategy and execution, large account management, channel management and market development.Mr Rustagi would be handling the Western Region with the main focus on identifying, mentoring and managing potential as well as current partners to grow in regional business.

Mr Rustagi’s main target would be building ZyXEL’s image as one of the most channel friendly company. He also aims to increase effectiveness of marketing and communication so it helps in maximising the recall factor among channel partners.

Commenting on the appointment, Madhukar Swayambhu, Sales Head, India & SAARC said, “We are glad to have Bhupinder in our team. ZyXEL’s expansion to reach Western Region would ensure ZyXEL’s brand building and business growth. It would help us to focus on key areas and increase visibility in Western Region. We hope that Bhupinder’s expertise and experience would help us to achieve those goals.”

Mr Bhupinder Rustagi has previously worked with Atulya IT Consultants & Services Pvt, Limited, UT Starcom India Telecom Pvt. Ltd, Spirent Communications and Ingram Micro India Private Limited. Working on the different verticals of System and Network Integrators, Network Service Providers and Original equipment manufacturers he has attained this position due to dedication, hard work and sincerity. He believes in building good customer relationships and setting high standards to deliver the business commitment.