Dubai, United Arab Emirates – Sep. 9, 2015 – Hitachi Data Systems Corporation (HDS), a wholly owned subsidiary of Hitachi, Ltd. (TSE: 6501), today announced its participation at the Middle East’s GITEX Technology Week taking place from October 18-22, 2015.

During the event, Hitachi will discuss its rapidly expanding Social Innovation solutions in the Middle East following its strategic acquisitions with oXya, Pantascene and Pentaho.

The company will continue to expand its footprint in the Middle East with Internet of Things (IoT), operational technologies (OT), Machine 2 Machine (M2M) and big data analytics markets.

“Digitization and smart cities rank high on the Middle East’s agenda, as they look for more energy efficient and cost effective, ‘smart’ solutions – for buildings, healthcare and utilities industries. This means increasing amounts of data that need to be managed in critical circumstances. Hitachi Data System’s Social Innovation solutions deliver on the full promise of the Internet of Things that matter by helping businesses to derive rich insights from their data with faster time to value, and supporting the development of smarter, safer, healthier and more efficient societies,” says Aaron White, General Manager of Hitachi Data Systems, Middle East and Pakistan.

Also at GITEX, HDS will discuss how big data analytics solutions help organizations in the Middle East transform vast quantities of structured and unstructured data from disparate sources into knowledge through the application of advanced data analytics, connected intelligence from IoT devices and operational technologies (OT).

"IoT isn’t just about ‘big’ data – it’s also about small data that drives big outcomes," said Vernon Turner, IDC senior vice president of Enterprise Systems and IDC Fellow for The Internet of Things. "Hitachi Data Systems recognizes that distinction, and is building a robust analytics framework that uniquely combines Hitachi’s formidable industrial, societal and business expertise with its rich portfolio of data infrastructure and analytics solutions. The Pentaho platform provides a key unifying element that complements HDS’ OT and IT heritage and will pave the way for new innovations in the company’s IoT, analytics and Social Innovation solution portfolios."

Hitachi Data Systems will be in Hall 6 Stand no. MAC 6 -35.