They've already partnered with OpenAI and are now in talks with Meta, Anthropic, and Perplexity. This strategy lets Apple benefit from cutting-edge AI without the burden of developing everything themselves.



Apple is reportedly in talks with Meta, the parent company of Facebook, about integrating Meta's AI model into Apple Intelligence, its new AI system for iPhones.

This comes after Apple announced a partnership with OpenAI to bring ChatGPT to Apple Intelligence.

Apple is also reportedly discussing partnerships with other AI companies, including Anthropic and Perplexity.

These partnerships would allow Apple to leverage different AI models without having to develop its own complex AI technology.

Apple is not offering to pay for these partnerships but instead providing distribution to AI partners who can then sell premium subscriptions.