Abu Dhabi, UAE, October 11, 2011 -(MySolutionInfo)- Etisalat today announced an agreement with Microsoft, which is intended to enhance the Internet experience for millions of customers across the Middle East. As per the terms of the agreement, Microsoft will leverage Etisalat's Smart Hub in the UAE, improving the experience for delivery of content and services from Microsoft's network. This is positioned to benefit both Etisalat's customers in the UAE and across the Middle East.

"Etisalat's vision is to enable individuals, businesses and governments and extend their reach through the provision of the latest technology," said Ali Amiri, Executive Vice President Carrier & Wholesale at Etisalat. "Our commitment is exercised end-to-end throughout our network - from the access device, which our customers see every day, through to the critically important international connectivity and infrastructure that lie behind the scenes. We have therefore invested in building the region's Internet hub in the UAE, which today hosts the world's largest content providers and offers high-speed and reliable connectivity for the largest operators in the Middle East, Asia and Africa."

The agreement will further enhance download time and reduce latency and delay, which will result in an enhanced user experience all-round. This is a vast contrast from content which is hosted outside the region and is occasionally subjected to delay.

Etisalat's Smart Hub provides a variety of services to mobile operators, ISPs, telecom companies and content providers, offering access to a market of over two billion people. Amongst its world-class portfolio is its highly reliable and robust data centre and hosting solution, which enables 24/7, 365-days-a-year Internet connectivity via a number of major cable systems passing East and West. Etisalat is the defacto Internet hub for the Middle East.

For further information, please visit www.etisalat.ae

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