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Telecom Enterprise and Umniah Launch Targeted Mobile Advertising Service
 
 
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Meeting the increased demand on Mobile Advertising services

Amman, January 2012 - Telecom Enterprise (TE), signed an exclusive agreement with Umniah, providing Umniah with the WAP Targeted Mobile Advertising service.

As part of the agreement, TE will provide Umniah with an array of advertising services including the Mobile Advertising service, specifically tailored to meet the needs of Umniah’s corporate clientele. This service aims to keep Umniah subscribers abreast of the latest services and promotions offered by various companies in the market. It differs from the bulk SMS service in that it uses a clever marketing method that sends ads to a targeted audience, and offers advertisers a low-cost advertising channel that yields high return on investment (ROI).

Prior to the new WAP Advertising services provided to Umniah during 2011 and 2012, TE also supplied the Company with its Corporate-Client Menu Service (USSD). WAP is a protocol that enables the mobile users to browse the internet through their mobile handsets.

Mr. Aiman Ziq, Telecom Enterprise CEO, expressed his enthusiasm towards the agreement and said, "We are proud to partner with Umniah, a leading telecom operator in Jordan, to expand our service portfolio to simple and affordable business services. TE is continuously searching for new products and services to meet the needs of the corporate sector in Jordan and the Middle East. We are focusing on managed telecom services with zero CAPEX and OPEX to the operator."

In turn, Mr. Ihab Hinnawi, Umniah CEO commented, “We are pleased to collaborate with Telecom Enterprise to present advertisers with greater opportunities to efficiently target end users at competitive prices. Mobile Advertising has triggered a technological revolution in the field of marketing, enabling advertisers to send ads to a specific audience. In light of the increased awareness on the importance of direct communication with clients via mobile advertising, we are keen to provide to our customers with innovative and cutting-edge services that ensure the highest levels of proliferation.”

Umniah’s Mobile Advertising service provides advertisers with quick, measurable results through detailed and reliable reporting and allows for greater brand awareness. Advertisers can also send attractive, personalized ads on promotions, products and services to subscribers by using Umniah’s smart technologies.

By virtue of this agreement, TE has strengthened its position in Middle East markets as a solid partner for mobile operators in the field of Managed services such as WAP and USSD services.

Posted on: Jan 8 2012

Sectors: Telecom
Topics: Mobile Advertising

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CategoryDescription
Telecommunications
 
http://www.umniah.com
Country: Jordan

The fastest growing network in Jordan and the most successful operator to enter the Jordanian telecommunications market, Umniah - a subsidiary of Batelco Group - offers comprehensive mobile, Internet and business solutions services, providing the domestic market with quality customer service and value for money. Since its launch in 2005, Umniah has been able to expand the Jordanian mobile market penetration rate from 26% to over 100%, proving that it is a key player in one of the most competitive telecommunications markets in the Middle East. Umniah has been challenging the conventions of the industry by setting new service standards both nationally and regionally, accomplishing a number of firsts such as setting precedence on a regional level by adopting its per second billing proposition, becoming the first operator in Jordan to introduce WiMAX wireless broadband services in the Kingdom. Today, Umniah caters to over two million mobile subscribers

For more information or assistance please contact:
Tel: +962 6 5692008/9
Fax: +962 6 5692007
P.O. Box: 930391, Amman 11193, Jordan

Customer Care Number-From Umniah Mobile: 1333
From Other Networks: +96278 800 1333





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