This is the latest success for NeuString, which now supplies nearly 50 mobile network operators worldwide with its big data analytics' products and delivers - on average - a 17% improvement on existing margins.
Vjekoslav Vujicic, the International Roaming Coordinator at m:tel, said, "Managing roaming is increasingly complex with multiple Inter Operator Tariffs and multi-facetted discount schemes on the wholesale side, and increased price pressure on the retail side. By utilizing NeuString's Optiprizer, m:tel is able to be much more efficient while optimizing our roaming margins."
NeuString is a specialist in its field, which is a rapidly growing area for mobile service providers as they come under increasing pressure to maintain margins. Its actionable business analytics software, Optiprizer, provides operators with the ability to assess, in a fast and easy manner, the transactions that are taking place in real time on their network. The analytics are available instantly, allowing for actions and initiatives to be taken quickly by processing the large amounts of data in terms of individual customer usage and call levels. By doing this, m:tel can make informed decisions on the efficiency and profitability of their services, and then make targeted offers and campaigns to their customers and roaming partners.
Jens Nikolaj Aertebjerg, CEO of NeuString said: "It is very significant for us to have such an exciting and progressive operator as m:tel choosing our Optiprizer software. M:tel is a world class operation and the savings that our software can provide will ensure that they stay ahead of their competitors."
NeuString have offices currently in UAE, Denmark, Ukraine, Belgium, Ireland, and Singapore. Its rapid expansion will continue into 2012, with further partner announcements to be made, which will see NeuString work with more than 50 mobile operators.
Posted on: Jan 14 2012
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