Dubai, United Arab Emirates, 09 April 2012 - The VMware Forum in Dubai will be here before you know it and with over 13,000 attendees expected to attend across 23 events in EMEA (Europe, Middle East and Africa), the theme for 2012 is 'Making the cloud work for you - The Innovation Opportunity'. With the journey to the cloud already underway, the event is an excellent opportunity to hear from VMware and its partners on how organisations are embracing cloud computing starting with a keynote from Sam Tayan, Managing Director, VMware MENA. In addition to VMware executives, you'll hear from organisations including Mubadala who will discuss how they have approached their journey to the cloud and how they have become more agile and efficient.

"VMware Forum is a great way for customers to engage with VMware, its partners and peers to understand how cloud computing can deliver value to the business and be a catalyst for innovation outside of the IT department," said Sam Tayan, Managing Director at VMware in the Middle East. "Our aim is to provide attendees with practical advice, showcase customer results and demonstrate the technology in action. The agenda has something for everyone whether they are starting their virtualization journey or considering moving their critical business applications into the cloud."

VMware Forum is a one day event aimed at businesses of all sizes. It will provide invaluable insights into how to reduce IT complexity while improving security and accelerating how applications are built, deployed and run across the enterprise. The event will ultimately help organisations decide on their cloud strategy whether it's a private, public, or hybrid cloud environment, and align it with their individual business needs and goals.

Running in parallel to the VMware Forum, Partner Exchange on Tour will visit 19 locations over the next two months. The event will allow partners to experience the best from VMware Partner Exchange 2012, VMware's annual global partner conference, combined with regional insight to provide partners with the tools and information they need to successfully grow their sales revenue and foster the relationship with VMware and the partner network.

VMware Forum is in its first year in the Middle East and is a global event for VMware customers and interested parties. Detailed information, agenda and registration can be found at: http://www.vmwareforum2012.com/dubai . Participation at VMware Forum is free to attend.

You can follow executive insights leading up to the events, enter competitions and keep informed on the key news during the conference and much more by visiting the official VMware EMEA blog at www.vmwareemeablog.com/middle-east . You can be part of the conversation by using our event hashtag vmwareforumme and by following us on Twitter: @VMware_ME

Media contact:
Natasha D'Souza
Tel: +971 4 369 3575
Natasha.dsouza@theportsmouthgroup.com