Dubai, United Arab Emirates, 05 July 2011 - Samsung Electronics Co. Ltd., a global leader in consumer electronics, today unveils a two-door refrigerator designed by Massimo Zucchi, a world-widely acknowledged Italian master designer of jewelry. The premium refrigerator features LED lights on the surface of the two doors and boasts strengthened energy efficiency with its "Smart Eco-system", which consumes less power.

"Samsung's Massimo Zucchi line is a masterpiece that speaks the language of fashionistas, and avant-garde creativity. It is not simply a home appliance, but an excellent expression of Italian Design put on display in one of the most lived-in space in the house." said Robin Kadyan, General Manager of home appliances sales group at Samsung Gulf Electronics.

The golden aspect of the fridge is in its luxurious exterior design that stands out and transforms your kitchen to a stylish living space. The elegant Jewel Light delivers soft sparkles as beautiful a gem stone when you open the door and you can see the real beauty of sparkle as you see from the jewels with gleaming light.

As the stunning look of a local woman's fashionable Abaya, the sparkling jewels along the pink gold line of the handle offers stylish beauty to your space. The texture of the exterior is based on bid printing, a new technology that shows the texture of the refrigerator by melting ink into the glass. The light reflects to the surface of the refrigerator as water flow and adds more elegance into your kitchen.

The interior of the fridge is as graceful as the exterior design. The Samsung Massimo Zucchi fridge offers a crystal clear design with beautiful metallic décor providing luxury to match your stylish way of life. The Dual LED Lighting illuminates every corner of refrigerator to locate items easily and conveniently. It also reduces energy consumption and heat which allows your fruits, vegetables and meat to remain fresher and tastier.

The Samsung Massimo Zucchi fridge also comes with slim chrome colored shelves giving your fridge a delicate and sophisticated look. The slimmer shelves also add more space giving you the ability to store larger size items into your fridge.

The smartness of the Massimo Zucchi doesn't only lie in its exquisite design, but also in the harmony of its form and function. The Twin Cooling System controls cool air for both the fridge and freezer, and because airflow between the two compartments stays separate, the freezer air stays drier while the fridge's moisture level helps fruits and vegetables stay fresh longer. The system also helps reduce the mixing of odors were each kind of food retains its fresh aroma and flavor.

The Samsung's Massimo Zucchi fridge is characterized by its convenience with its Coolselect Zone "a fridge-within-a-fridge" features that allows you to select the temperature in that area to meet your storage needs at the touch of a button.

The Mini Drinks Bar offers the best answer to cool air. The applied Cooling Cover keeps your storages cooler than ever. Even if you open the door many times, the stainless steel cooling cover maintains the chilled air so you can enjoy cold beverages any time.

And that's not all; the Massimo Zucchi reduces energy consumption by over 20% by adjusting cooling capacity according to temperature, humidity, and using pattern. The Smart Eco system analyzes data from 10 smart sensors inside your fridge to operate in the most efficient way to save energy.

The Samsung Massimo Zucchi is yet another commitment of Samsung's drive to a smarter life. It's a true 'status symbol', which reflects the personality of the individual choosing it.

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