VIVA to Push Breaking News

Manama, Bahrain (17 July, 2011): VIVA announced today the launch of its latest value-added content service, Zajil Press, which pushes the day's local breaking news to customers' handsets via SMS. As a special launch promotion, customers who sign up for the service this July will receive it free of charge for 30 days.

Zajil Press is a local news channel that has partnered with VIVA to keep customers up to date with the latest Bahrain news in fields ranging from business to government to sports. Subscribers receive an SMS or two every morning with the day's press headlines, as well as breaking news updates throughout the day. The eight services offered include English and Arabic general news or the more specialized channels of business, sports, politics, events, obituaries, and religion.

"We believe our partnership with VIVA will offer customers a broad range of options to benefit from an instant news service of high quality and credibility which has been achieved by the Zajil Press team through years of experience," said Zajil Press director Jamal Al Osairi.

VIVA chief commercial officer Andrew Hanna added, "This is an indispensible service for all those who want to stay abreast of the day's events as they happen."

To activate the service, just SMS the desired channel's number to 88055. Users may text '1' for Zajil Local (Arabic language news), '2' for Zajil English, '3' for Zajil Business, '4' for Zajil Sport, '5' for Zajil Parliament, '6' for Zajil Event, '7' for Zajil Islam and '8' for Zajil Wfeyat (obituaries).

Users can subscribe to as many of the eight news channels offered as they like, and will be charged 20 fils per SMS for the first five texts received every day. Any subsequent texts are free of charge.

-Ends-

Posted on: Jul 17 2011

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Telecommunications

http://www.viva.com.bh
Country: Bahrain

The Saudi Telecommunication Group provides integrated mobile, fixed and broadband communications services to over 126 million subscribers in 10 markets including Saudi Arabia. Headquartered in Riyadh, Saudi Arabia, Saudi Telecom Company(STC) is the largest telecommunications company by market capitalization, total revenue and number of employees in the Arab State region. Strong leadership coupled with strategic investments have increased shareholder value and enabled STC to provide 98% coverage and the introduction of new products and services (3G, 3.5G, LTE, Blackberry, IPTV, MMS) in Saudi Arabia while successfully expanding into foreign markets (Kuwait, Bahrain, Indonesia, India, South Africa, Turkey, Malaysia, Lebanon, and Jordan). STC has also been recognized as an industry top performer by winning prestigious awards such as the King Abdul Aziz Quality Award, Transparency Award for Saudi Stock Companies and Standard & Poor’s Ratings Services has assigned STC strong (A+) and (A1) ratings to making STC the first telecom company in the region to attain this strong rating, and one of the top five rated telecom companies in the world. With a very strong balance sheet, modern network facilities, a customer centric organization and a committed work force, STC will continue to grow and expand both locally and internationally.

In March 2009, STC Group attained the 3rd Mobile Operation license in the Kingdom of Bahrain. This led to the launch of VIVA, the new telecom company in Bahrain, on March 3rd, 2010. VIVA brings a fresh approach in Bahrain pushing towards the best customer experience, keeping its customers engaged and informed while undertaking a strategic dedication towards the development of Bahrain's telecom infrastructure and keeping a true commitment towards the community with highly developed CSR programs and advanced transparent processes as it engages its strategy with Bahrain's 2030 Vision.

* Tel:+973 33 124124
* Address: Building 15, Block 428, Seef District, Kingdom of Bahrain
* Email: customercare@viva.com.bh

The Public Relations Department
Phone (+973) 34011820
Email: PR@viva.com.bh

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