ISTANBUL, December 12, 2011/PRNewswire-FirstCall - MySolutionInfo/ -- Turkcell Technology; one of the leading R&D Companies in Turkey, and 100% subsidiary of Turkcell (NYSE: TKC, ISE: TCELL), today announced that Zain Kuwait, the leading mobile operator in Kuwait, has selected its Campaign Management System as a tool for extending more personalized offers to its customers, while saving on the huge operational effort involved.

The Turkcell Technology Campaign Management System is an all-in-one and intuitive solution enabling telecommunication companies to optimize their marketing efforts, offer consistent customer service across multiple channels and build a more profitable customer dialogue by creating automated marketing processes. In addition, the Turkcell Technology Campaign Management System introduces tailor-made telecom-specific features, modular infrastructure and generic integration, allowing telecom companies to easily integrate and customize the system to comply with ever changing business needs.

"We have deployed Turkcell Technology's Campaign Management System at Zain Kuwait, and our teams have been using it since November 2011. We are very pleased with the performance of the Turkcell Technology team during and after deployment, and are receiving positive feedback from both marketing and operation groups," said Yaqoub Y. Khajah, Zain Kuwait Chief Technical Officer. "With this tool, we will dramatically simplify operations, reduce operating expenditures, and offer our customers the most relevant services personalized for their specific needs, thereby retaining our competitive edge."

Vasfi Nejat Somay of Turkcell Technology has said that "As part of this project, we have deployed our Campaign Management System and performed its seamless integration to Zain Kuwait's back-end systems with the support of Zain Kuwait and Netas teams. The Turkcell Technology Campaign Management System will provide Zain Kuwait with intelligent tools for each process in a campaign life cycle: campaign analysis, customer targeting, campaign planning, execution, fulfillment and response gathering."

About Turkcell Technology
http://www.turkcelltech.com.
http://www.turkcell.com.tr