Dubai, UAE -- HP today announced new and enhanced Information Optimization Solutions that help enterprises manage, understand and act upon the variety, velocity and volume of organizational data to drive maximum "Return on Information."

Return on Information is the value that organizations generate from their investments in information solutions, services and resources by gaining insight from their data to make better and quicker decisions.

Big data is comprised of structured data, from traditional databases; unstructured data consisting of images, videos, emails, texts and more; and semi structured data collected from sensors and machines and are all factors in the challenge that organizations are facing today.

The volume of the world's "digital universe" is expected to reach 8 zettabytes by 2015,(1) making storage and management of data a massive challenge. And according to new research conducted on behalf of HP, nearly 60 percent of business executives report that their organizations are not equipped with the right solutions to gain insight from Big Data, and only 10 percent of executives said their organizations currently incorporate unstructured data into their enterprise insights, processes and strategy.(2)

With new solutions from Autonomy and HP Vertica--both HP companies--coupled with new HP Converged Infrastructure solutions and deep services expertise, HP enables businesses and governments to extract value from 100 percent of their structured, semi structured and unstructured information.

"Over the next several years, Return on Information will become the single most important measure of success for organizations," said Eyad Shihabi, Managing Director, HP Middle East. "HP will continue to invest in and develop solutions and services that harness the volume, diversity and unpredictability of information to deliver real value to our clients."

HP helps clients manage information with an intelligent ecosystem
HP helps clients to intelligently understand their data
HP helps clients act on data to make intelligent, critical decisions - faster

Editorial contacts
Lana El Husseini
HP Middle East
+ 971 4 391 6000
lana.el-husseini@hp.com