DUBAI, United Arab Emirates: SAP AG (NYSE: SAP) has announced the availability of SAP® Business Suite powered by SAP HANA®, a new option for SAP Business Suite customers. SAP is now the only provider of an integrated family of business applications that captures and analyzes transactional data in real time on a single in-memory platform. SAP Business Suite powered by SAP HANA empowers customers to run their business in real time within the window of opportunity to transact, analyze and predict instantly and proactively in an unpredictable world. This gives companies the unprecedented ability to translate real-time insights to action immediately while removing the complexity of redundant data and systems. This breakthrough innovation is designed to deliver new business value across end-to-end business processes and will fundamentally change the way companies do business and interact with each other. A broad variety of business scenarios -- including marketing analysis, financial close, receivables management, material resource planning, as well as consumer and social sentiment analysis -- and the most used operational reporting and analytics have been specifically optimized to deliver the highest value to customers.


"SAP Business Suite powered SAP HANA is a genuine game-changer with the power to radically alter the way businesses operate and interact," said Sam Alkharrat, Managing Director, SAP MENA.

"This type of transformational technology can have a stunning, hugely influential impact across the Middle East and North Africa, where lighting-paced development and unprecedented ambition transpire on a daily basis. HANA uptake across the region is already growing at a healthy pace but our new offering has the potential to really open the flood-gates. The time for real-time insight of the enterprise has well and truly arrived in MENA, and SAP is proud to be its loudest and most innovative champion yet."

SAP Business Suite powered by SAP HANA redefines speed and innovation for businesses and opens up a whole new world of growth opportunities. Customers now can manage all mission-critical business processes in real time such as planning, execution, reporting and analysis by using the same relevant live data. The new real-time SAP Business Suite provides an open environment allowing operational analytics and reporting on live data. SAP has developed a non-disruptive service pack to get the new SAP Business Suite benefit, and also if customers choose to migrate their database to the SAP HANA platform, SAP has made rapid deployment solutions available for fast implementation.


"In 2010, our founder and chairman of the SAP Supervisory Board, Dr. Hasso Plattner, laid out a bold vision that SAP HANA will be at the heart of SAP's intellectual renewal and that it would transform both existing and new applications. We have delivered consistently on this vision over the last two years, and today marks a major milestone in that commitment as we now enable SAP Business Suite to benefit from the power of SAP HANA," said Dr. Vishal Sikka, member of the SAP Executive Board, Technology and Innovation.

"Now the software at the heart of thousands of the world's best-run companies can work and think as fast as our imagination. We can now eliminate the traditional trade-offs between cost and performance and reinvent real-time business while dramatically simplifying our customers' landscapes, together with a strong open ecosystem of partners. And SAP Business Suite continues to fully support and optimize for all major databases in the industry, further demonstrating our commitment to openness and innovation without disruption."


With this modern platform, SAP helps companies to transform their entire business in real time with minimal disruption for smarter business innovations, faster business processes and simpler business interactions.

Media contacts
Claire McPeak, SAP, +971 4 330 1777,c.mcpeak@sap.com