VIVA and Bahrain Motorsport Marshals Club Partner on World's First 4G/LTE Enabled Motorsport Racing Application

MANAMA, Bahrain, April 21, 2013 /PRNewswire/ -- VIVA Bahrain, today announced that race marshals at this weekend's Grand Prix will be using 4G-enabled devices for an experimental application to better manage the transfer of information. VIVA and Bahrain Motorsports Marshals Club (MMC) have worked together to enable track marshals to convey incident information in real time to race control using the latest 4G enabled devices, thus helping ensure a smoother and efficient management of the race.

VIVA Bahrain has provided 34 mini iPads, deployed across the track and connected to its 4G network. The devices will run an experimental bespoke application developed for the MMC by a talented young Bahraini programmer. This one-of-its-kind application connected to 4G is the first to be used by race marshals at a motorsport race and the MMC hopes that following its successful use in Bahrain, the application can be used for the benefit of motorsport races around the world.

"Technology and motorsport racing go hand-in-hand and this is the first time race marshals in Bahrain and the region have had access to a 4G enabled application and which will allow them to manage the transfer of information more efficiently," said Fayez Ramzi President of MMC. "The ability for marshals to better communicate real-time information to our control room is essential for this type of applications."

"When we launched in 2010, our goal was to create a network that gave our customers limitless possibilities - this partnership is a real-life example of that," said Eng. Ulaiyan Al Wetaid, VIVA CEO. "We are thrilled to assist the race marshals by providing them with the 4G connectivity to empower them to deliver this unique application. This application has been created by a young Bahraini and we are pleased to invest in local talent and to help local talent develop their skills and make them shine in such a unique event."

ONTACT: For further information, please contact: Naseem Fekri: +973-17567125, naseem.fekri@ogilvy.com ; Pooja Rekhi Sharma: +973-17561723, pooja.sharma@ogilvy.com

Posted on: Apr 21 2013

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Telecommunications

http://www.viva.com.bh
Country: Bahrain

The Saudi Telecommunication Group provides integrated mobile, fixed and broadband communications services to over 126 million subscribers in 10 markets including Saudi Arabia. Headquartered in Riyadh, Saudi Arabia, Saudi Telecom Company(STC) is the largest telecommunications company by market capitalization, total revenue and number of employees in the Arab State region. Strong leadership coupled with strategic investments have increased shareholder value and enabled STC to provide 98% coverage and the introduction of new products and services (3G, 3.5G, LTE, Blackberry, IPTV, MMS) in Saudi Arabia while successfully expanding into foreign markets (Kuwait, Bahrain, Indonesia, India, South Africa, Turkey, Malaysia, Lebanon, and Jordan). STC has also been recognized as an industry top performer by winning prestigious awards such as the King Abdul Aziz Quality Award, Transparency Award for Saudi Stock Companies and Standard & Poor’s Ratings Services has assigned STC strong (A+) and (A1) ratings to making STC the first telecom company in the region to attain this strong rating, and one of the top five rated telecom companies in the world. With a very strong balance sheet, modern network facilities, a customer centric organization and a committed work force, STC will continue to grow and expand both locally and internationally.

In March 2009, STC Group attained the 3rd Mobile Operation license in the Kingdom of Bahrain. This led to the launch of VIVA, the new telecom company in Bahrain, on March 3rd, 2010. VIVA brings a fresh approach in Bahrain pushing towards the best customer experience, keeping its customers engaged and informed while undertaking a strategic dedication towards the development of Bahrain's telecom infrastructure and keeping a true commitment towards the community with highly developed CSR programs and advanced transparent processes as it engages its strategy with Bahrain's 2030 Vision.

* Tel:+973 33 124124
* Address: Building 15, Block 428, Seef District, Kingdom of Bahrain
* Email: customercare@viva.com.bh

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Phone (+973) 34011820
Email: PR@viva.com.bh

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