DUBAI, United Arab Emirates, 24 November, 2013: ESET®, the global leader in proactive digital protection with a record of 10 years consecutive VB100 awards for its award-winning ESET NOD32® technology, has appointed Pradeesh VS as its new General Manager for the Middle East. A veteran with over 9 years of experience in the Middle East IT industry, Pradeesh will be tasked with growing ESET's share of the enterprise security solutions space and leading the company's regional expansion- both through new recruitments, and addition and enhancement of its channel community.

Pradeesh replaces Aji Joseph who in the interim assumed the role of consultant to ESET thereby ensuring a smooth and timely transition. “Aji's support and personal commitment to the ESET family has ensured that we have remained on track with our ambitious business strategies in the region,” said Neo Neophytou, Managing Director, ESET Middle East. “Having worked as a Sales Manager at ESET for almost 5 years, Pradeesh is perfectly suited to the responsibilities of this vital role. He is extremely dynamic and with his extensive understanding of our business, he will drive new channel relationships and identify new and exciting areas wherein ESET's market leading solutions can be deployed.”

ESET is on the verge of a major expansion in the Middle East which will involve recruitment of new staff members and the opening of a new regional headquarters in Dubai. Pradeesh will leverage his strengths in the areas of business development, sales and marketing, channel management and product management to effectively manage this growth.

The close relationships with leading channel organizations that he has forged during his tenure in the region will help with the extension of agreements with existing ESET channel partners as well as the identification of new partners who will help drive the company's growth in both the business and home user segments.

Prior to joining ESET as General Manager, Pradeesh held the position of Regional Sales Manager- NetGenie, Middle East at Cyberoam, wherein he played a pivotal role in the launching and subsequently managing the growth strategy for the company's new range of secure wireless routers. Commenting on his recent appointment, Pradeesh said, “This is an exciting time for ESET as IT security is now a key concern for business in the Middle East. I am honored to be at the forefront of this global security leader's operations in the region and look forward to taking its business to new heights.”
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