India, New Delhi, July 24, 2010: Kobian, one of the leading manufacturer of IT components and peripherals, announced a brand new version of their popular Mercury Channel Incentive Program titled "The Rainbow Season" for their channel partners in India.

Effective from July19 æ August 31, 2010, this scheme is open to all partners who buy Mercury and IXA products from the authorized Kobian distributors in India. With a simple tag line

æIt takes 7 Colors to make a Rainbow, Kobian brings 14 for youæ , the programme brings an array of 14 product lines for which the scheme is valid. Partners have no binding on any minimum no. of product category that they have to purchase. The scheme is designed simply for rewarding the dedicated committed channel partners of Kobian.

The scheme covers an array of product lines from PC Component, Peripherals to Lifestyle products. The partner not only gets rewarded by the scheme but also grows his product portfolio thus widening their business horizon. The Scheme covers Mercury TFT, Motherboards, UPS, Chassis, WebCam, TV Tuners & IXA Speakers and Portable scanner, etc.

As per this point based reward scheme, the partner gets gift worth Rs17000 for 2000pts & gifts worth Rs35000 for 3500points. There are 3 other smaller slabs too. The prime objective is to reward every Mercury partner.

This is the fourth consecutive channel program under the Merc Fiesta announced by the company earlier this year. A bouquet of incentive programmes bundled with exciting product launches has marked the steady growth in Mercury partners in 2010. The company has launched a special programme for Kerela to celebrate Onam with the partners.

For more information, please visit our web-site: www.kobian.com & www.mercury-pc.com